Collage aus verschiedenen Eindrücken der bewegten Geschichte von Rotkäppchen Sekt

About Rotkäppchen

The very traditional Rotkäppchen Sparkling Winery has stood for top quality sparkling wines and pure pleasure since 1856. Its experienced cellarers turn select basic wines into various cuvées.
Thanks to its fine bouquet and balanced character, Rotkäppchen is the most successful and popular producer of sparkling wine in Germany. With outstanding products, tradition and strong bonds with the consumer community, Rotkäppchen has established itself as a true synonym for German sparkling wine culture.

  • 1856 - Moritz and Julius Kloss and Carl Foerster

    1856

    The friends Moritz Kloss, Julius Kloss and Carl Foerster establish a wine store in Freyburg, Saxony-Anhalt, Germany.

  • 1857

    1857

    Foundation of the sparkling wine factory „Kloss & Foerster Sekt“.

  • 1894

    1894

    A new brand name is called for. It is provided by the red crown cap of the sparkling wines from Freyburg: from now on, the product is called Rotkäppchen sparkling wine.

  • 1948-1952

    1948-1952

    Turbulent times for Rotkäppchen: The original owners are expropriated. Günther Kloss re-establishes the „Kloss & Foerster“ sparkling wine manufactory in West Germany. The name ‘Rotkäppchen Sektkellerei’ is retained in the East.

  • 1981

    1981

    Rotkäppchen sparkling wine celebrates its 125th anniversary.

  • 1993

    1993

    The supermarket shelf competition takes off. Rotkäppchen starts an aggressive advertising campaign: The bottles are adorned with new, classy labels. The first press advertisements are run.

  • 2000

    2000

    At the turn at the millennium, Rotkäppchen presents itself in a new red dress: from now on ‘Maria’ is a continuing character in all advertising media. By the end of 2001, Rotkäppchen will be market leader in the sparkling wine category.

  • 2002

    2002

    The consumers elect Rotkäppchen the most trusted sparkling wine brand – and Rotkäppchen has been awarded the title ‘Most Trusted Brand’ every year since

  • 2005

    2005

    Acquisition of the sparkling wine brands of Canadian Seagram Company Ltd. The Rotkäppchen-Mumm Sektkellerei GmbH is established. International market share = 30%

  • 2008

    2008

    Launch of the alcohol-free Rotkäppchen sparkling wine. The new creation appears in a new, ‘airier’ design.

  • 2014

    2014

    Launch of the summery sparkling wine varieties ‘Fruchtsecco’, which enjoy great popularity with female consumers.

  • 2016

    2016

    Rotkäppchen is among the Top 4 of German „Best Brands 2016“.